Shahrukh's Knight Riders always remain in lime lite. It does not matters they are top or they are on bottom. Knight Riders was the only team which made profit in both IPL Seasons. Thats the effect of Marketing strategy of Shahrukh Khan.



In this series Shahrukh Khan launched New Jersey for Kolkata Knight Riders for IPL Season 3. In launching images Saurav Ganguly and Shahrukh Khan both came with the new Jersey.

The new team jersey for players will have the logo printed on the back for the coming season. In 2009, it was Star Plus, one of KKR’s sponsors that the team jersey sported during matches. Star had a year’s deal with KKR and is not on board anymore. The official black and gold colour of the jersey has also undergone a change with designer Manish Malhotra changing it to purple. The gold lining that has been the trademark of KKR jerseys will continue to exist along with the attractive purple and the newly-designed apparel will be launched on February 6.

Hope this new jersey will bring new luck as well for IPL 3.